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Analysis of the Czech Media Market in 2009-Constructing the Audience for Sale
Bražinová, Michaela ; Köppl, Daniel (advisor) ; Vojtěchovská, Martina (referee)
Diploma thesis "Analysis of the Czech Media Market in 2009 - Constructing the Audience for Sale" aims to describe what kind of information do the Czech non- expert media use when constructing their audience for sale most often, what are the sources of such information and methods used for gathering them, and to what extent are those information, and the constructs themselves, verifiable, credible and relevant. Content analysis of publicly accessible materials the media provide about their audiences will be applied. In the first part of the diploma thesis we will define the audience within the media studies discourse and from the perspective of the advertisers. We will also apply the theory of social construction of reality to describe the process of the construction of the audience for sale. Brief overview of reported media audience characteristics and research and shielding institutions in the Czech Republic will follow. In the last part of the diploma thesis we will summarize the findings from the analysis and apply them on the prediction of the future development of the construction of the audience for sale. Complete list of media included in the analysis as well as raw data can be found in the appendix.
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Qualitative Research Exploring the Credibility of Social Networks as News Sources in the Czech Republic
Gottstein, Yuliya ; Reifová, Irena (advisor) ; Vochocová, Lenka (referee)
This master's thesis focuses on the credibility of social media as news sources in journalistic practices in the Czech Republic. The paper is based on the sociological conceptualization of trust put forward by Niklas Luhmann and Piotr Sztompka and its modern adaptation by media scholars, e.g. Thorsten Quandt. The aim of this work has been to find out through thirteen substantive, one- on-one interviews with readers of the print and online media editions of Krkonošský deník how the credibility of news stories depend on the information sources used. The thesis includes the theoretical part that is based on the theoretical conceptualization of trust: from the main concepts and conflict topics to the journalistic practices that should ensure trustworthiness and audiences' perceptions of trustworthiness. The Methodology section describes the area of qualitative research and related procedures, which include a detailed description of the data collection method, which is a semi-structured, in-depth interview, and the characteristics of the research sample. In findings the results of the research from the data obtained through interviews conducted with respondents are interpreted. The conclusion of the thesis is dedicated to summarizing the research results.
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The use of media in men's prison
Šlejharová, Veronika ; Reifová, Irena (advisor) ; Bednařík, Petr (referee)
The aim of thesis The use of media in men's prison is to uncover the relationship between prisoners and media. Futhermore, by using the qualitative method of semi- structured interviews it was also the aim of this thesis to analyse how the prisoners use the media in the time-space framework of everyday life and if the media help to maintain day-to-day routines. This research could be of academic benefit, because this topic is not only largely neglected in the Czech Republic in general, but also in the prison area, especially when considering how to better resocialise prisoners through the utilisation of the media. Practical research is built upon a relevant theoretical basis: the history of the prison, sociological aspects of the prison, and regulation of the media in prison. In the next chapter, the media audience is described, together with an overview of important views of active access audience to media. The following chapter presents methods used when conducting the research, particularly Grounded Theory. The results of the research and interpretations thereof are presented in the final chapter along with respondents' descriptions, research goals and the course of interviews.
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Use of print media among students of IKSŽ FSV UK
Peňásová, Anna ; Nečas, Vlastimil (advisor) ; Köpplová, Barbara (referee)
This thesis examines how the potentional future media professionals (students of Institute of Communication Studies and Journalism at Faculty of Social Sciences at Charles University) relate to print media, i. e. daily newspapers and printed magazines. It is based on the concept of active audience, uses and gratification theory and studies that try to explain the decline of interest in print media. The thesis tries to describe the role of print media in lives of the studied group at the time when print media go through a long-term crisis. Massive expansion of the electronic media is the most important factor of this crisis. The research tries to answer the question whether print media are still attractive for the researched group, despite the constant wave of information from the Internet, what motivates this group to the use of print media and contrarily what discourages them.
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Analysis of the Czech Media Market in 2009-Constructing the Audience for Sale
Bražinová, Michaela ; Köppl, Daniel (advisor) ; Vojtěchovská, Martina (referee)
Diploma thesis "Analysis of the Czech Media Market in 2009 - Constructing the Audience for Sale" aims to describe what kind of information do the Czech non- expert media use when constructing their audience for sale most often, what are the sources of such information and methods used for gathering them, and to what extent are those information, and the constructs themselves, verifiable, credible and relevant. Content analysis of publicly accessible materials the media provide about their audiences will be applied. In the first part of the diploma thesis we will define the audience within the media studies discourse and from the perspective of the advertisers. We will also apply the theory of social construction of reality to describe the process of the construction of the audience for sale. Brief overview of reported media audience characteristics and research and shielding institutions in the Czech Republic will follow. In the last part of the diploma thesis we will summarize the findings from the analysis and apply them on the prediction of the future development of the construction of the audience for sale. Complete list of media included in the analysis as well as raw data can be found in the appendix.
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